Amazon Fashion is embracing the body positivity movement, which has gained serious momentum with Millennials and teens, who are broadcasting their desire to have all shapes and sizes accepted.

Amazon Fashion is embracing the body positivity movement, which has gained serious momentum with Millennials and teens, who are broadcasting their desire to have all shapes and sizes accepted. The site’s new European digital campaign throws out “conventional 'high-fashion' marketing,” instead casting a plus-sized activist, albino model, and unusually tall blogger. (Marketing Magazine)