Snapchat’s ephemeral messaging is the feature that put it on the map with young consumers, and Facebook might be adding a similar tool to their Messenger app.

Snapchat’s ephemeral messaging is the feature that put it on the map with young consumers, and Facebook might be adding a similar tool to their Messenger app. The site is experimenting with disappearing Messenger photos and texts in France, where users can choose to have messages disappear after an hour. Our most recent social media tracker found that 33% of 13-17-year-olds use Messenger, while 41% use Snapchat. (Fortune)