Michael Kors knows the way to a man’s heart…holiday cocktails.

Michael Kors knows the way to a man’s heart…holiday cocktails. To capture the attention of a young male consumers, the brand is skipping the fashion blogs and digital landscapes that traditionally appeal to a female audience. Instead, Kors teamed up with food website Tasting Table, whose demographic is 46% male, to pair clothing with booze. The result is an interactive how-to article featuring a mixologist outfitted in a Michael Kors watch and sweater. Readers can learn to concoct a custom drink, and explore clickable images to “shop the story.” (Digiday)