Social Finance has one goal in mind: “kill banks.” Originally gaining popularity as a student loan start-up, they’ve expanded their services to personal loans and mortgages and are seducing Millennials with free cocktail parties and the feeling of exclusivity.

Social Finance has one goal in mind: “kill banks.” Originally gaining popularity as a student loan start-up, they’ve expanded their services to personal loans and mortgages and are seducing Millennials with free cocktail parties and the feeling of exclusivity. The founders credit their success on offering better service, mobile capabilities, and more tailored financial options that cater to the Millennial generation. Although SoFi hopes to be the “meteor” to take down banks by “changing the system,” they face their own set of challenges: cutthroat competition, rising interest rates, and becoming a big bank themselves. (Bloomberg)