Bloomingdale’s is embracing the rise of social commerce, utilizing Instagram and Pinterest to create shoppable holiday gift guides.

Bloomingdale’s is embracing the rise of social commerce, utilizing Instagram and Pinterest to create shoppable holiday gift guides. The four guides—for him, for her, for kids, and under $100—are presented in “GiftBot” Instagram videos, which lead consumers to Bloomingdale’s Pinterest of shoppable product pins. Hoping to keep up with competitors, Bloomingdale’s ominchannel approach has the stats to back it up: 87% of Pinterest users have purchased something because of the platform. (Digiday)