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How Gen Z Thinks Brands Should Show Up in Video Games

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For Gen Z, brands are more than welcome in video games, especially when it’s experiences, pop-ups, and for in-game purchases…

TL;DR

  • Gen Z craves immersive, interactive brand experiences rather than just digital products (though those are welcome too)
  • They think brands can be fixtures in their virtual worlds, but they prefer pop-ups
  • Gen Z prefers to spend virtual currency from brands in-game rather than on IRL rewards
For years, YPulse has stressed that the future of marketing lies inside video games—and the brands that understand this are the ones with the best chance forming real connections with young consumers. When it comes to brands showing up in their favorite virtual world, Gen Z isn’t only okay with it—they expect it. YPulse’s Gaming...

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