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North AmericaWestern Europe
Gen Z’s Resale & Thrift Shift Trend Report
The resale market is set to skyrocket in the next five years, and Gen Z and Millennials are fueling it. These gens have grown up buying secondhand goods from thrift stores and resale platforms, but not just because they have to. While it may have once been a faux pas to shop secondhand, Gen Z has a different mentality around thrifting. For them, it’s cool and trendy to find unique secondhand pieces that let them express their individuality. And there is no embarrassment in shopping preloved to save money—in fact, it’s aspirational. Plus, where they do their secondhand shopping most may surprise you; hauls in the parking lot of a thrift shop are one thing, but bragging about their Facebook Marketplace finds are a whole other.
As more brands looks to capitalize on the resale trend through in-house markets, YPulse has all the insights you need in our Gen Z’s Thrift Shift trend report.
Download the full report for further insights
- How many Gen Z and Millennials are buying and selling used products, and what’s driving them to do so
- How social media is shaping the resale industry
- How young consumers feel about brands participating in resale
Report Length: 55 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
The data file also includes data split by the following demographics: Gender, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent