Being named one of the “hottest brands” by Gen Z is a coveted title for many companies. But what makes a brand truly “hot”? Is it their marketing, cultural buzz, the products themselves, or something else entirely? YPulse data shows that for Gen Z, the definition of a hot brand is one that is trending on social media, and that factor is even more important now than it was in previous years. And when it comes to how brands can show that they’re hot, it’s by keeping up with the latest trends, creating great social media content and partnerships, and...