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How These 5 Brands Got Hotter for Gen Z in 2024

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YPulse’s brand tracker data shows the brands with the biggest hotness boosts in 2024 are rooted in viral moments… 

TL;DR

  • Social media drove the top risers in “hot” brands this year, with Love Island clips doing wonders for Peacock’s “hot” score
  • Nostalgia also fueled a “hot” surge for Fortnite and UGG
  • Even negative publicity made brands like Nickelodeon and Bumble a “hot” topic
Being named one of the “hottest brands” by Gen Z is a coveted title for many companies. But what makes a brand truly “hot”? Is it their marketing, cultural buzz, the products themselves, or something else entirely? YPulse data shows that for Gen Z, the definition of a hot brand is one that is trending...

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