Jaguar released a Barbie-pink version of its new electric car.

Jaguar released a Barbie-pink version of its new electric car. The latest colors, “Miami Pink” and “London Blue,” have caused mixed reactions—but also helped the brand garner significant media attention. Jaguar believes its new color choices deviate from traditional hues and hint at the direction of future designs. The launch aligns with a rebranding strategy focused on appealing to a younger audience while also moving towards an electric lineup. (The Telegraph)

📊 YPulse data: 64% of European 13-39-year-olds agree, “I want my car to be more understated than flashy”