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Western Europe

5 Things to Know About Gen Z in the U.K, France, Germany, Spain, and Italy This Year

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YPulse data shows key differences between young consumers in the U.K., France, Germany, Spain, and Italy…

TL;DR

  • The U.K., France, Germany, Spain, and Italy have distinct cultures which impact young consumers' behaviors
  • From the causes they're passionate about to their media behavior, young consumers in Europe need to be understood uniquely
Since 2021, YPulse has been helping brands understand Gen Z and Millennials in five countries in Western Europe: the U.K., France, Germany, Spain, and Italy. Whether that’s the macro trends of how they’re changing shopping, the social media platforms they use, the causes they care about, or much, much more, YPulse has the data. For...

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