The number of young people who have their driver’s license / permit has been steadily dropping as teens appear to be losing interest in driving. And yet, driving is the top way young people get where they need to go—no matter how big a fan they are of public transit expansions. And right now, many young consumers are even on the hunt for their next vehicle—but fully electric buys might not be in the budget.
YPulse’s 2024 Auto report dives into how many young people have a license/permit, how driving makes them feel, the features they’ll be looking for in their next purchase, and how many are actually using rideshares/public transit.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2024
