ow much does Gen Z plan to spend on Black Friday shopping? Deloitte projects a 15% increase in spending for Black Friday and Cyber Monday to around $650 per consumer in the U.S., with Gen Z’s spending growing 25% since last year. Young consumers especially tend to seek discounts and strategically time their shopping. But even so, many are relying on payment tools like credit cards and “buy now, pay later” options to manage their budgets. However, there is some consumer skepticism towards discounts this year—as companies sometimes promise discounts leading up to the holiday, but consumers feel it doesn’t always live up. (nss magazine)
📊 YPulse data: 73% of 18-24-year-olds plan to shop on Black Friday
