McDonald’s Pet Simulator Happy Meal has two toys for kids to share. For the holiday season (the giving season!) one of the toys of characters from the popular game Pet Simulator will come pre-wrapped in a blind box. (Which have been incredibly popular for toys this year.) But they also have an 18-design sticker sheet to customize the toy, letting kids—and the friend they share with—pick whichever they like. A statement from the brand cites a family psychologist saying, “that children are naturally inclined to be generous,” so the campaign emphasizes that joy for sharing. (Food & Wine)
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