Fytted brought virtual try-ons to over 600 clothing brands. While some brands have experimented with artificial reality try-ons for makeup and clothes before, the app centralizes the process brands like Free People, Lululemon, and J. Crew. Now, customers can “try on” clothes and compare sizes, all from the comfort of their own homes. And because research reveals that customer returns can cost retailers between $25 and $30 each due to product damage, customer service inquiries, shipping, and other costs, this could tackle a huge issue on both ends. So far, the company reports a 40% reduce in returns. Brands that have adopted virtual try-ons have already experienced a surge in sales, with 38% of users stating that virtual fitting rooms and try-ons are the most effective way to connect digital and physical retail. (Retail Dive)
📊 YPulse data: 50% of 13-39-year-olds agree, “I’d like more virtual reality store experiences to help me shop”
