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3 Ways Brands Are Marketing to Young Pet Parents

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While Gen Z and Millennials put off having kids, they’re still shopping for their fur babies…

TL;DR

  • Target let pets be the influencers (and reality TV stars) for marketing to the huge number of young people who have pets
  • Dolce & Gabbana is offering pet parents a taste of luxury with a dog fragrance
  • IKEA hopped on the live shopping trend by letting pets answer the phone lines in a promo for pet furniture
Gen Z and Millennials have pushed having children until later in life than older gens did: 52% of 30-39-year-olds have kids, but only 21% of 20-29-year-olds do. But that doesn’t mean there’s no young parents to market to—they just have fur babies instead! While your brand might not be getting baby buys from 20-somethings today,...

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