YPulse’s research consistently shows that snacking dominates young consumers’ diets. Gen Z is more likely to be snacking than to be eating three square meals on their average day, and our brand tracking data shows that snack brands win with Gen Z—so this year, we decided to devote an entire report to snacking. In the (highly requested, first-ever) Snacking behavioral report, YPulse digs into just how often young consumers are snacking, the specific treats and flavors they love, their reasons to reach for snacks, and the snack trends they’re into.   In this report, YPulse data shows that young males and young...