Creators can now go live on Substack. Like going live on TikTok and Instagram, multiple creators can participate in a live video, or hosts can invite viewers to join them. Creators can also include a recording of their live sessions in their newsletter emails for subscribers. This feature will initially be exclusive to users with Substack’s Bestsellers badges, although the company has indicated plans to extend it to all users soon. While it’s challenging to predict who will tune in due to its reading-centric nature, this expansion is looking to attract new audiences while competing with established social media platforms. (Engadget)
