The Beamish Museum is going viral for using Gen Z slang on TikTok.

The Beamish Museum is going viral for using Gen Z slang on TikTok. Last week, the museum’s official TikTok account shared a video showcasing what makes it “not like other museums,” appealing specifically to younger gens. The clip features various areas of the museum and describes them using Gen Z slang such as “lit,” “slay,” and “ate.” The video already has over a million views, and young people love the museum’s strategy to attract their peers and entice them to visit. (The Northern Echo)

 📊 YPulse data: 85% of European 13-39-year-olds agree, “I like when brands have personalities”