Bots are making some social media posts look more popular than they actually are. When bots interact with posts online, they can sometimes help content go viral that real people are not actually engaging with. This is happening more and more frequently because bots mainly engage with re-shared content or likes rather than original posts. And it’s causing harm in some cases, leading to misinformation looking reputable because it’s engagement—which even brands can fall victim to believing. Plus, the growing use of generative artificial intelligence is likely to increase bot activity even further. (Axios)
📊 YPulse data: 80% of 13-39-year-olds agree, “Fake news is one of the biggest problems in society today”
