Dove is teaming up with Venus Williams for the #KeepHerConfident Beauty Bar. The company’s 2023 research indicates that 45% of girls globally stop playing sports by 14-years-old, largely due to body confidence issues. So, Dove is partnering with the Black Girls Tennis Club to provide an in-person tennis experience for middle school girls in New York City, hosted by Williams. Additionally, the brand is donating over 1K sports bras to support late elementary to middle school girls, who often face body discomfort. This limited-edition launch also promotes the Body Confident Sport program, a set of evidence-based coaching tools developed with Nike to help build confidence in girls. (Marketing Dive)
📊 YPulse data: 44% of 13-17-year-olds would be more likely to buy products their favorite athletes promoted
