Love Island star Kordell Beckham successfully manifested a sponsorship with Cheez-It.Following his win on the show last season, Beckham, brother of NFL star Odell Beckham Jr., shared his passion for Cheez-It and expressed his desire to collab with the brand. He even proposed a unique flavor, spicy white cheddar, and his enthusiasm for the snack caught the company’s attention. Just a month later, the flavor and sponsorship came to fruition, and when the product was released on August 20, it sold out in minutes. It’s still uncertain whether the flavor will be available in stores or if more will be sold online, but fans are eager to get their hands on the limited-edition box featuring his image. (TODAY)
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