Gen Z is driving a resurgence in cassette collecting (again).According to data tracker Luminate, over 430K cassettes were sold in the U.S. in 2023, which is approximately five times the amount sold almost ten years ago. Once again, cassettes are gaining popularity among music fans who enjoy consuming their sounds in ways beyond streaming services. We know Gen Z loves nostalgia, and vinyl records have already become a collector’s item among young music lovers, too. Cassettes are channeling that same nostalgic vibe, and it’s not just the kids who are reminiscing. Parents also experience a wave of nostalgia when their children ask how to actually play the tapes. (WSJ)
📈 YPulse reported: The majority of young people aren’t owners of analog tech
