Aldi is launching a dupe of the viral “chicken wine.”

Aldi is launching a dupe of the viral “chicken wine.” In the last few weeks, young consumers have been sharing their love for a French wine from the Rhône region on TikTok. And because the label has two chickens, they dubbed it “chicken wine.” Aldi took notice of the trend and just released a cheaper version of the chicken wine, which they’re calling “Le Petit Poulet.” Aldi is known for constantly releasing dupes of products, which often sell off very fast—it’s even led to the expression “Aldimania.” (Yorkshire Evening Post)

📊 YPulse data: 55% of European 13-39-year-olds agree, “Anything can be duped”