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Dolce & Gabbana is launching Fefé, a fragrance for dogs.

Dolce & Gabbana is launching Fefé, a fragrance for dogs. According to D&G, the fragrance follows a Safe Pet Cosmetics protocol that ensures cosmetic products for animals meet safety standards similar to those for humans. Priced at €99 for 100 millilitres, the perfume is especially being favored by groomers for aesthetic purposes. Although vets raised concerns that masking a dog’s natural scent might lead to misdiagnosing a health issue, groomers and dog owners are enthusiastic about Fefé. (Euronews)

📊 YPulse data: 61% of European 13-39-year-olds have a pet

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