British Gen Z are increasingly doing their grocery shopping at discount stores. A recent study shows that most people in the U.K. are switching part or all their food shopping from traditional supermarkets to discounters Aldi and Lidl. And Gen Z are leading the trend: 78% are now doing so, which is +14pts more than the average in the country. YPulse informed you that the top thing young Europeans did to cut their spending last year was to reduce food consumption and expenses, so discount grocers are a natural go-to. Earlier this year, Aldi even overtook Asda to become the third-biggest supermarket in the U.K. (GroceryGazette)
📊 YPulse data: 75% of British 13-39-year-olds are considering price when grocery shopping
