A RaisingCane’s hoax went viral in the U.K. In the past few days, dozens of TikTok accounts announced that RaisingCane’s, an American fast-food restaurant, was opening stores across the U.K. But after the initial excitement, young users quickly realized that the announcement was fake. Many went on to create content to share their disappointment, making the news even more viral. It’s still unclear whether RaisingCane’s orchestrated the posts or not. But even if it didn’t, it was great advertising for the brand and got young Brits more excited about its chicken fingers than ever before. (LondonWorld)
📈 YPulse predicted: More American fast-food chains will expand into Europe in 2024
