Which water bottle will reign supreme this school year? Last year, the Stanley 40-ounce tumbler was the top choice for water bottles. But the Owala FreeSip, priced between $28 and $38, has been gaining attention on social media. In just one design, the exclusive Owala blue bow edition quickly sold out at Urban Outfitters and is now reselling for nearly $250 on eBay. Other contenders include the Lululemon 18-ounce Back to Life Sport Bottle and the Hydro Flask tumbler, which helped popularize water bottles as must-have accessories nearly a decade ago. With young people’s preferences constantly changing, they never want to be behind on the water bottle hype—especially students wanting to follow the trends. (NYT)
📊 YPulse data: 53% of middle and high school students are planning to buy a new water bottle for the upcoming school year
