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Western Europe

European Gen Z Want These 10 Experiences On Their Calendar

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Young Europeans want in-person experiences, and brands should know exactly what they’re looking to do (especially for the ‘gram)…

TL;DR

  • European teens are most interested in the experiences of big concerts / festivals right now
  • European young adults and Millennials are keen on attending parties
  • Young Europeans are splurging on experiences that bring them joy, so brands should increase their presence at big events
YPulse’s WE Experiences report shows a whopping 82% of European 13-39-year-olds are interested in attending an in-person event in the next six months—whether it’s as lowkey as a comedy show or a travel-worthy sports game. And while these gens love attending metaverse events put on by artists like KISS, Sabrina Carpenter, and Little Mix, they’re...

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