As a brand, sounding relatable online can be tricky. Use too old of a slang term, and your account will be “so Millennial,” or worse, prompt “Okay, Boomer” comments. Use a new term wrong, and it’ll look like you’re trying too hard to be hip. But to even understand the conversations young people are having online, especially in the integral comments section, you need to be able to decipher their ever-evolving slang. At YPulse, we’re constantly keeping track of how Gen Z communicates online, and sorry, but if you haven’t heard of rizz, cap, and sus, you’re already behind. But,...
