As a brand, sounding relatable online can be tricky. Use too old of a slang term, and your account will be “so Millennial,” or worse, prompt “Okay, Boomer” comments. Use a new term wrong, and it’ll look like you’re trying too hard to be hip. But to even understand the conversations young people are having online, especially in the integral comments section, you need to be able to decipher their ever-evolving slang. At YPulse, we’re constantly keeping track of how Gen Z communicates online, and sorry, but if you haven’t heard of rizz, cap, and sus, you’re already behind. But, you can still catch up with this quick Gen Z dictionary. It’s also imperative that brands who use slang online are conscious of where these terms are coming from. As viral videos explaining Gen Z slang have touched on, many of the most popular phrases online come from African American Vernacular English and AAVE is often adopted broadly online, making it from regional communities or Black Twitter to the mainstream. ...
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