Despite all that has been said about “influencers fatigue” lately, online celebrities still have a huge influence on Gen Z and Millennials, and they like to see branded content from them. Though, it’s true they want to see some variety in the creators brands work with. But either way, recommendations from social media celebs have a direct influence on this gen’s product purchases: YPulse’s WE Celebrities and Influencers report 63% of European teens and young adults have purchased something that an online celebrity recommended. So, brands shouldn’t give up their efforts to partner with influencers to create content that would...