Gen Z is exercising in groups to combat loneliness. Run clubs have become the hot new way to make friends; for example, Pinella’s Run Club, a group of nearly 150 people in St. Petersburg, run a few miles together every Thursday followed by a social gathering at a brewery. The group has attracted a diverse range of members, including those who may not be naturally inclined towards running but have found encouragement and support in the community. By combining fitness goals with socializing, run clubs are resonating with Gen Z, who are 29% more likely than Millennials to work out with others at least some of the time. (Axios)
📊 YPulse data: 8% of 13-39-year-olds that workout do it to meet new people
