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Young Men and Women Are Searching For Different Things on Social Media

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Young people have made social search an undeniable competitor to traditional search engines—but what exactly they look up differs based on their demographic…

TL;DR

  • Both young men and young women are searching for “how to” videos on social media more than any other topic
  • Young women spend more time on social media in general, so they’re more likely to search for most topics
  • The only topic young men search for more than young women is gaming tips / streams
Social search is everywhere: YPulse’s recent Social Search trend report shows searching on socials is now a common go-to for young people (for certain topics, at least). And while our data shows search engines like Google are still the top way 13-39-year-olds find information, social media is following closely behind. They’re using the convenient features...

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