- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Celebrities and Influencers Report
Online celebrities are still the public figures young consumers trust most, despite recent headlines about “influencer fatigue.” Though, it’s not totally untrue that influencers with millions of followers and huge brand deals are losing their authentic shine. But the viewpoints of the celebs and influencers that take up their FYP is undeniably important. It’s just that now, the “influencers” they trust most for recommendations are the ones they relate to and who make entertaining content, so brands need to adapt to the ever-changing influencer landscape.
YPulse’s Celebrities and Influencers report looks into young consumers’ viewpoints on traditional and online celebrities, what type of content they’re after from their feed-favorites, and how influencers and celebrities have shaped their behaviors.
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- The type of branded content young people most want to see from influencers
- How influencers are motivating young people to watch TV shows and movies
- How many young people have purchased products from online celebrities and what they’ve purchased
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in June 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2024
Additional survey content for Pro users: The types of influencers and celebrities young people are following on social media, what types of celebrities they’d like to see in commercials and as spokespeople of brands, and how interested young people are in seeing online celebrities in mainstream TV and movies.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.