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Western Europe

What Are European Gen Z Searching On Social Media?

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Gen Z is increasingly turning to social media as a search engine, especially if they’re looking for info on one of these topics…

TL;DR

  • European teens search music and musicians the most on social media
  • Food content is the top search young adults make on social media, being bigger foodies than teens
  • European Gen Z are also searching for fashion ideas and tips on social media
Headlines have popped up recently saying how Gen Z are ditching Google to search on social media platforms. We wanted to see if it’s true, and YPulse’s recent Social Search trend report does show searching on socials is a common go-to for young people. And while our data shows search engines like Google are still...

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