Fan culture is transforming more Gen Z into creators. According to YouTube, the increase of fan-made content—including recaps, reactions, parodies, and commentary—has become the driving force behind pop culture. A recent study found that 65% of 14-24-year-olds would identify themselves as “video content creators.” And 66% of Gen Z Americans spend more time watching content that analyzes or breaks down something than they do watching the original content itself. YouTube’s report reveals that after engaging with online videos, many young people respond by creating their own videos, sharing their thoughts, reactions, and in-depth analyses of content created by others. (Mashable, The Washington Post)
📊 YPulse data: 32% of 13-17 and 30% of 18-24-year-olds are part of a fandom
