Instagram’s broadcast channels are like a group chat for creators and their followers. These private channels allow users to opt-in to exclusive content and have seen a significant increase in interaction recently. The types of content shared on these channels are like those found on Instagram Stories, including outfit selfies, shopping finds, and vacation photos. However, the private nature of the channels creates a sense of exclusivity, making them a gathering place for devoted followers. Beyond this, broadcast channels offer a deeper level of connection between creators and their most loyal fans and consumers—even if the fans can’t reallyrespond and be part of the convo. (Business of Fashion)
📊 YPulse data: 42% of 13-39-year-olds follow online celebrities / creators on social media
