Travel is non-negotiable for young people this summer. According to a study by Qualtrics, Gen Z and Millennials are prioritizing summer fun over financial stability, with many willing to take on debt or dip into their savings to make it happen. A significant number of these younger gens, 33% of Gen Z and 32% of Millennials, are more interested in having a good time than saving money this summer. And 44% of both age groups are willing to splurge on their travel plans this year, compared to previous years. Weddings are also climbing the expense ladder for many with 8% of young people planning to spend the most on these celebrations this summer. (WWD)
📊 YPulse data: 83% of 13-39-year-olds agree, “I try to save, but I still want to have a good time”
