Walmart is relaunching its youth fashion brand No Boundaries. According to their recent survey, 80% of Walmart customers purchase items that they can customize to fit their personal style. And even though Walmart’s core customer base is typically older than Gen Z, the store has been successfully drawing in a broader range of customers. So, it’s taking advantage of the opportunity to cross-sell products as customers come in looking for groceries and essentials—why not add affordable and trendy clothing options to the cart? To connect even more with this gen, Walmart will be re-launching the brand across social media platforms, including with an activation in Roblox. (Walmart, Business of Fashion)
📊 YPulse data: 61% of 18-24-year-olds and 66% of 13-17 usually shop at Walmart
