The TikTok Effect Continues: Dr. Pepper beats Pepsi thanks to Gen Z  According to market share data from Beverage Digest, Dr Pepper is now beating out Pepsi as the number two soda brand in the U.S. While Coke is still the leading soda brand by a landslide, this is a huge moment for Dr Pepper and proves the power of the TikTok Effect, lead of course by Gen Z. CNN reports that the brand “has been growing in popularity, leaning into its identity as a spicy alternative to cola and taking advantage of broader trends.”  To appeal to young consumers,...