Retro is a budding small-scale, “cozy” social media platform. The app was created by ex-Instagram staffers who saw social media going toward entertainment and away from sharing to friends and family like platforms once prioritized. On this photo-sharing feed, they want users to leave the app after they use it, not scroll endlessly through recommendations and content creators. In its year since launch, it’s added shared photos (called journals) and private messages to bring users closer together. But one thing the founders don’t have on the calendar is artificial intelligence integrations—they want to keep Retro feeling human, inviting, and without public discovery pages that lend to celebrity. (Business Insider)
📊 YPulse data: 52% of 13-39-year-olds agree, “I’ve been feeling social media fatigue”
