SKIMS Men’s is opening a pop-up store in London.

SKIMS Men’s is opening a pop-up store in London. Kim Kardashian launched the men’s collection of her underwear brand SKIMS last fall, featuring icons like Neymar Jr., Nick Bosa, and more recently Usher. For the next few weeks, SKIMS Men’s products will be available for a flash retail event at End., a high-end shopping centre located in the heart of the British capital. Kardashian used a similar strategy for SKIMS: she temporarily displayed her new collection at Selfridges and Harrods, two iconic London malls, last year. (Fashion United)