Roblox’s growth may be slowing down. Despite efforts to boost revenue through in-game advertising and partnerships with major retailers like Walmart, investors are growing skeptical about Roblox’s annual growth. The platform’s growth rate for the quarter has slowed to its lowest in two years, with only a 19% increase in gaming hours among users 13+, and the company’s shares recently dropped by nearly 20% as a result. While executives believe the slowdown is normal following the pandemic-induced surge in gaming, they remain optimistic about the potential for long-term growth and are hoping to sustain a 20% annual growth rate in user engagement. After all, YPulse data shows gaming is no “trend,” it’s a staple in Gen Z’s lives. (Fortune)
📊 YPulse data: Roblox is 13-17-year-olds’ favorite video game
