IKEA created a livestream shopping show on TikTok to promote its pet collection.

IKEA created a livestream shopping show on TikTok to promote its pet collection. Last Friday, IKEA broadcasted “The Pet Shopping Network” live on its TikTok channel in the U.K. In this humorous show, pet hosts were selling IKEA’s pet collection, Utsådd, to other pets who were calling the hotline. More brands are experimenting with livestream shopping campaigns now—which we know young consumers are tuning into. (MarketingBeat)

📊 YPulse data: 60% of European 13-39-year-olds are interested in livestream shopping