Online shopping is surging during work-from-home hours. Adobe data shows weekday online purchases peak on Friday mornings—that time when remote workers are starting to feel checked out. And plenty of other data supports that this is simply a new workday hobby: Rakuten data shows 41% of Gen Z say they “typically shop online during work hours.” But it’s not always a half-thought-out distraction; making a midday purchase is something of a little treat, which marketing easily encourages following through on. Now, some brands are timing their newsletters, collection drops, and discounts in the early afternoon when the WFH crowd has a full cart. (WSJ)
📊 YPulse data: 42% of 18-39-year-olds would rather shop online than in a physical store
