Gen Z is turning to Uniqlo as they’re heading back to the office.

Gen Z is turning to Uniqlo as they’re heading back to the office. Five years ago, young people under the age of 30 only accounted for 16% of Uniqlo’s sales in the U.K., but now they account for 35%. According to Uniqlo’s U.K. CEO, several viral videos featuring Uniqlo products helped boost the brand’s affinity among Gen Z. The gen seems to like Uniqlo’s sleek and logo-free collections as many of them are shopping for corporate wardrobes due to the return-to-office work trend happening in the country. (Fortune)

📊 YPulse data: 45% of British 13-39-year-olds don’t like to wear clothing items with logos on them