Snapchat is leaning into coverage of the U.S. election. Through a recent partnership with Vote.org, Snapchat will provide users with the option to register to vote, receive election reminders, and plan for Election Day all within its app. In 2020, the app enabled 1.2M people to register to vote, solidifying its position as a crucial platform for advertisers seeking to engage with voters. Oppositely, Meta has recently initiated measures to diminish the prominence of political content on its social media channels. However, Snapchat persists in its campaign to introduce targeted political advertising to its platform’s 414M daily active users, emphasizing its appeal to young people and their involvement in voting. (Yahoo Finance)
📊 YPulse data: 55% of 13-39-year-olds use social media to get news and up-to-date information
