Demand for craft soda and sparkling water is surging. Traditional soda sales are declining due to health concerns, price increases, and new wellness-oriented options. This new class of sodas is aiming to fit into young peoples’ lifestyles by tapping trends like keto diets, aid in sleep, and promoting gut health. Changing pallets and wellness trends are driving the shift towards healthier soda alternatives with Coca-Cola and PepsiCo also entering the market after viral brands like Olipop and Poppi claim to offer natural detox and weight loss benefits. Craft sodas are also becoming more popular in bars and restaurants as young people are seeking out non-alcoholic drinks. While big soda still holds its place, it’s increasingly viewed as a treat rather than a staple. (Food & Wine)
📊 YPulse data: 47% of 13-39-year-olds drink soda on a typical weekday
