Brandy Melville’s “one size fits most” clothing is both popular and controversial. Although the brand has a lot of young fans, there has been discussion for years on social media regarding the company’s inclusivity, and allegations of discrimination from both employees and retail partners. The brand primarily carries one-size-fits-all clothing (typically a small size) and has drawn backlash from customers and advocates for body positivity and diversity. The images on their social media of primarily thin women have also led people to question their marketing tactics, as it seems they only feature skinny, blonde-haired models. On the other hand, young people also view it as a “club,” fueling the obsession that it’s cool not everyone can wear the clothes. (WSJ)
📊 YPulse data: 69% of 13-39-year-olds agree, “I am more likely to purchase clothing if the model has a similar body structure as me”
