Mountain Dew is targeting consumers interested in the outdoors and gaming. The brand is collaborating with several companies in the camping, fishing, and biking industries, providing opportunities to win prizes such as National Parks annual passes, Hydroflasks, and North Face sleeping bags (to name a few). But they are also launching a rewards program geared toward gamers in partnership with Xbox—in which points can be redeemed in their “Dew Game Vault” that features limited time items. The brand is aiming to engage with gamers and nature enthusiasts in order to drive sales and earn rewards points online when buying a bottle of Mtn Dew. (Marketing Dive)
📈 YPulse research: Mountain Dew has collaborated with brands in the past to engage gamers
