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3 Kids’ Characters Gen Z is Embracing as Adults

Kids’ characters are part of the Gen Z aesthetic and viral culture, even if they’re not ones the gen grew up with…

Written and Edited by the YPulse Editorial Team

Mar 18 2024
North America

KEY TAKEAWAYS

Miffy, a Dutch bunny, has gone global on TikTok for kawaii cuteness
Snoopy is back big time because Gen Z loves how Peanuts matches their sense of humor
Frog and Toad represent a simple lifestyle—and are the image of queer love to some

Having nostalgia for a kids’ character from childhood is not new. But Gen Z isn’t just remembering their own childhood memories fondly, they’re embracing cartoon characters they didn’t grow up with—for everything from social media content to full home decor. And as the young gen already feels they need escapes from the stress of adulthood, they’re making purchases that make them feel childlike joy again. YPulse’s Kidulting trend report shows that 75% of 13-39-year-olds have bought merchandise based on or inspired by a kid’s TV show, movie, or book. Some of the most prolific kids’ characters on merch today...